Customer Engagement is a measurable result from the performance of your existing marketing
campaign, and it also involves the efficiency of reaching and inducing a reaction from the
target audience. As a result, you should be able to boost sales and increase revenue. However,
going beyond that can be better for your business.
Just like every business vertical, customer engagement must have a goal. Brands should ask
themselves questions such as; what are we aiming to achieve? What are the goals? This would
help you define the progress of your campaign. An we at Infodrive help you understand this better.
We help you assess and we help you decide which platform suits your need to be able to measure the key metrics indicators:
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