As our partner Oracle defines it, a marketing campaign is a marketing effort, usually focused on a single message, to achieve one specific goal. This message is spread across multiple channels. A marketing strategy or plan can have several campaigns running simultaneously. For example, you could have one campaign to build awareness and another to drive renewals. Marketing campaign management is a wide-ranging effort, involving several stages including: planning, executing, tracking, and analyzing/optimizing a campaign. We at Infodrive help our customers to most effectively utilise their marketing campaign tools