We help our customers with their campaign design and planning following a step approach:
(a) Identify and understand who your target audience is,
(b) Set campaign objectives to fit your goals and budget,
(c) Develop a customer/audience segmentation strategy,
(d) Determine an ideal marketing mix in terms of content and channels,
(e) compelling offers,
(f) use analytics to measure campaign success.
We help customer identify the correct metrics to be used to assure a campaign is successful. As the campaign continues, business goals might evolve, stakeholders may change, and the target audience may shift. That’s why campaign design and planning is crucial